A child care marketing contract decides what happens when the agency relationship ends: who keeps the website, the ad account, the landing pages and the data.

This page walks the clauses that matter, sets them next to what named agencies publish, and states our terms at the end.

It goes deeper on paperwork than our how to choose a daycare marketing agency questions, and it sits under the child care marketing agency guide.

What a child care marketing contract should cover

Eight clauses carry the weight; everything else is detail.

  • Term and renewal: how long the commitment runs, what it renews into, and at what rate.
  • Cancellation: notice period, required method, fee.
  • Fees and spend: what the fee covers, what is billed separately, who bills the ad platform.
  • Ownership: domain, website, Google Business Profile, Meta ad account, pixel, audiences, pages, photos, reports.
  • Deliverables: what ships each month, named specifically.
  • Reporting: what the report contains and when it lands.
  • Compliance: who handles text opt-outs, how reviews get requested, whose permission photos need.
  • Exit: what you take with you, in what format, and when.

A contract that goes quiet on ownership and exit is the expensive one, whatever it charges.

Who owns my daycare website?

Ownership is the least-published term in child care marketing.

On the agency sites we read in October 2026, Grow Your Center, Child Care Marketing Group, ChildcareDM, Childcare Marketing Services, ChildCareClicks, Kidnection, First Steps, Childcare Business Growth, 215 Marketing and Montessori Marketing Strategies do not state who keeps the assets when the engagement ends.

Two publish it: BCP Digital Marketing's about page promises you will "always own your assets and have full control over your marketing efforts," and Always Do Better LLC's daycare page advertises "full ownership of your site and leads" on month-to-month terms.

Unpublished means ask: get the asset list in writing before you sign, and check whose registrar account holds the domain and whether you can log in to the hosting and CMS without asking.

In the center's name from day one

  • Domain registered to the center
  • Hosting and CMS logins you hold
  • Google Business Profile owned by the center, agency as manager
  • Meta ad account, pixel and audiences in the center's Business Manager
  • Pages, ads, test results and reports you keep

Setups that make leaving hard

  • Ad account inside the agency's Business Manager
  • Website on a builder only the agency edits
  • Domain registered in the agency's name
  • History that lives behind the agency's login

Daycare marketing agency contract terms to read closely

Published terms vary more than published services do.

ChildcareDM's services page puts its model plainly: "Flat monthly fee. No percentage-of-spend pricing. No long-term contracts after the first 90 days" (as of October 2026).

Childcare Marketing Services goes the other way: "All plans are month-to-month. No contracts. Cancel anytime," with website builds as one-time projects (as of October 2026).

Grow Your Center's fulfillment policy, last updated September 10, 2025, divides the total cost into "12 equal monthly installments," renews service "at the renewal rate outlined in your SOW," and sets cancellation at "45 days written notice."

The renewal line is the one to read twice: year two's price is not on the signup page, it is in a statement of work you may not have seen yet.

Child Care Marketing Group's pages pull in two directions (as of October 2026): "Commit Like You Would an Employee" and "We don't do one-off projects" on the about page, one-off builds or an ongoing Growth Partnership in the same page's FAQ, and no term length anywhere.

Fee handling is a contract term too: BCP Digital Marketing's prices are management fees only, with ad spend billed separately and paid directly to Google or Meta (its pricing page, as of October 2026).

How to cancel a child care marketing contract

Cancellation is where contracts get tested, so run it as a process rather than a phone call.

Read the clause before you need it

The notice period, the required method, any fee, and whether the term renews on its own.

Put the notice in writing, the way the contract requires

Grow Your Center's policy wants 45 days written notice, ours accepts email with 30 days, and the contract's method is the one that counts.

Take your assets with you

Export the report history, transfer the ad account and pixel, and collect the landing pages before the last invoice clears.

ChildcareDM's exit after 90 days and Childcare Marketing Services' cancel-anytime are the easy ones; Grow Your Center's 45 days plus automatic renewal needs a calendar reminder.

What a guarantee in the contract is worth

Treat a performance guarantee as a clause to read twice, because nobody can promise rankings or enrolled children.

Grow Your Center headlines a Google Ads money-back promise on its services page, and "no implied guarantee of success" in its fulfillment policy.

ChildCareClicks' FAQ promises results in the first 30 days or your money back (as of October 2026); one month is shorter than a single enrollment cycle, so read what the promise covers.

The ranking-promise version gets its own treatment in our piece on guaranteed daycare SEO.

Compliance clauses: texting, reviews and photos

If the contract covers text messaging, it should say who watches the replies.

Under the FCC's rules at 47 CFR 64.1200(a)(10)–(12), in effect since April 11, 2025, a person can revoke consent to marketing texts by any reasonable method, including replying "stop," and callers must honor the request within 10 business days, so someone has to watch the replies.

If review help is part of the deal, the contract should say how reviews get requested: Google's Maps policy treats reviews from current or former employees, relatives, contractors or competitors as conflict-of-interest content and removes them, and treats unusual volumes or patterns as rating manipulation (as of October 2026).

Any clause touching photos of enrolled children should require written parent permission before an identifiable child appears in an ad or a post.

This page does not give legal advice: confirm contract questions with a lawyer, and advertising rules with your state licensing agency.

What More Booked Enrollments' contract says

CRO and local SEO run on 6-month minimums and managed Meta ads on 3 months; after the minimum, every service continues month to month.

Cancellation is an email with 30 days' notice and no cancellation fee.

The center owns its Meta ad account, pixel and audiences in its own Business Manager, its website, domain, Google Business Profile and analytics, and keeps every landing page, ad, test result and report.

One person runs this consultancy: the person who sells the work does the work.

Prices are not on this page: current prices are on the pricing page.

Frequently asked questions

How do I find out who actually owns my daycare website?

Check whose account holds the domain at the registrar, whether you can log in to the hosting and CMS yourself, and whether the site runs on the agency's own builder. If you cannot get in without asking, you do not control it.

Can I cancel a child care marketing contract mid-term?

Only on the terms the contract sets. Grow Your Center's fulfillment policy requires 45 days' written notice, ChildcareDM's terms end long-term commitments after the first 90 days, month-to-month plans stop with notice, and ours takes 30 days' notice by email to [email protected] after the minimum term, with no cancellation fee.

What happens to my Meta ad account when I switch agencies?

If the account, pixel and audiences sit in your center's own Business Manager, they stay with you and the next agency works inside them. If the agency built them in its own account, you start over when you leave.

Should a child care marketing contract include Google review help?

If it does, it should describe how reviews get requested. Google's Maps policy treats reviews from current or former employees, relatives, contractors and competitors as conflict-of-interest content and removes them, so the method matters more than the volume.

What should a contract say about text message opt-outs?

Who monitors replies and who processes opt-outs. Under FCC rules in effect since April 11, 2025, a person can revoke consent to marketing texts by any reasonable method, including replying stop, and callers must honor it within 10 business days.